Rank your website on search engines and drive thousands of potential patients to your dental practice website by doing dental website SEO.
Search engine optimization is so essential nowadays. To rank higher and capture all those potential people searching for dental service in your area, you need to optimize your dental practice website as per search engines. In this way, you can increase your website traffic easily.
Ignoring search engine optimization for your dental website is like saying no to thousands of patients. One definitely can’t afford that.
So here in this article, I’m sharing a complete guide on dental website SEO and how you can implement it to increase your search ranking.
What is SEO?
SEO stands for search engine optimization. As per the name, it’s a set of techniques to optimize your website for search engines like google, bing, and others. Dental SEO helps websites rank higher on the search engine result pages so that you can get maximum visits from those searching for your services.
How can SEO help Dentists?
Currently, Google is the number one traffic source among all other channels. By optimizing your website for search engines, you can easily improve your search engine ranking, which helps your dental website get in front of your potential patients.
In this way, you can get more leads and appointments without spending lots of money on paid ads.
Best Practice for Dental Website SEO –
SEO is a vast and dynamic field that is changing every day, so understanding the complete SEO in a single article is impossible. But here are some best dental SEO practices that can boost your website ranking if you implement them correctly –
1. Optimize for On-Page SEO –
Whatever changes we do inside our website to optimize it for search engines is called On-page SEO. Here are some of the basic on-page optimization that you need to do in your dental website –
Placing Right Keywords –
Keywords are terms or questions that your potential patients are searching in search engines like “best dental surgery clinic near me” or “best orthodontist in New York.”
Choosing the right keyword and placing it in the right place on your dental website is so important. To find out the right keyword that you want to rank for and place it in necessary places of your website like content, pages, URL’s, meta tags, titles.
Updating Meta Tags –
Usually, when we search for anything on google, we get a list of links to different web pages. It consists of a URL, a title, and a short description like the below image –
These are called meta tags, named meta titles, and meta descriptions. It makes the user understand what is inside this web page and is a good ranking factor for dental SEO.
Optimizing your meta title and description using your target keyword can help you improve your search rankings.
Adding Alt text to image –
Alt-text is a compressed version of alternative text. It is a short description of the image which will show up when the image doesn’t load for some reason.
Adding alt text to your images can improve your accessibility and search engine ranking. So make sure to write perfect short alt text for all your images.
2. Optimize for Off-Page SEO –
Off-page SEO is the opposite version of on-page SEO. Whatever optimization we do to improve our search engine ranking is called off-page SEO. Here are some basic off-page optimization that you can implement in your website –
Creating high-quality links –
If you know about SEO, you must have heard about backlinks, as it is one of the most discussed topics in Search engine optimization.
Backlinks are normal links that you get from other websites. Let’s think your dental website gets a link from Wikipedia. It means your website is getting a backlink from Wikipedia.
Creating the right backlink is crucial in dental SEO because having spammy or low-quality backlinks can increase penalty chances. So it is highly recommended to take the help of any genuine dental SEO professional or dental SEO agency to create an authentic backlink for your website.
3. Optimize for Local SEO –
Local SEO is a strategy to rank your business in local searches and help you capture leads who are searching for your services in your area. Here are 2 best practices for local search engine optimization that you can apply for your dental business –
Google my business setup –
For making user research easy and helping businesses get in front of their target local customers, google came up with a business listing platform back in June 2014.
While searching for any service or product, you might see a list of businesses like shown below –
This is how google my business works. After setting your google my business profile with all your business details, google will start showing your profile to patients searching for dental services in your area.
In this way, you can get more patients easily. The best part of listing your business on google my business is that it’s free, and you can do it easily.
Creating listings on local directories –
Local business listing directories are also a great way of getting in front of your target audience. There are thousands of local business listing directories available for every type of niche, such as dentists, doctors, pest control, law firms, and many more.
All you need to do is find the best local directories for dentist and dental clinics and start listing your business in them. Doing this increases your chance of getting in front of your potential patients.
4. Create and Post Blog posts –
When it comes to dental SEO, content, and blog posts are the most important things. You can expand your horizons by creating content that contributes to your niche and helps your audience.
Contents are easy to rank. You can target long-tail keywords and drive thousands of your target customers easily to your website. By mentioning your services inside your blog post, you can generate good leads for your dental business.
So make sure you have dedicated blogs on your dental website, and you are posting blogs frequently.
5. Distribute your contents in different channels –
Only creating content and posting it on your dental site is not enough. No doubt, by doing this, you will drive good amounts of traffic to your website.
But by sharing your content in different channels like social media, image posting sites, blog posting sites, classified sites, you can increase the chances of driving more users to your dental site.
Distribute your content to get better reach and exposure in your industry.
By implementing the above strategies, you can take your dental website SEO to another level and attract more patients to your clinic. However, SEO is easy if you know what to do and when. If you are a complete beginner or don’t have time to implement all these strategies on your website, you can take the help of dental website SEO agencies to do it for you.
Remember, dental SEO is a long-term game. It can give you a huge return on investment if you are patient enough and implement it correctly.
If you are looking for a professional SEO agency, who can take care of the SEO part of your dental website, we are here for you. Book a strategy call with our SEO experts.
Frequently Asked Questions
What is SEO?
SEO stands for search engine optimization. It is a process of optimizing your website as per search engines to rank it higher on the search engine result page.
Why do dentists need SEO?
SEO is important for dentists. It helps you get in front of your potential patients searching for your services in your area.